The Digital Viewbook is ASU’s first interactive, personalized online experience designed for today’s internet-savvy students. Scheduled to launch in September 2024, it aims to inspire prospective students and spark excitement about the opportunity to attend Arizona State University.
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
Previous viewbooks existed solely as printed materials—magazines, brochures, and envelopes. The goal of the print version was to send a special packet to high-achieving rising seniors, fostering a connection with ASU and providing them with the resources needed to stay on track from junior to senior year, ensuring they’re prepared to apply when the application opens
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!
Digital Viewbook
OVERVIEW
The Digital Viewbook is ASU’s first interactive, personalized online experience designed for today’s internet-savvy students. Scheduled to launch in September 2024, it aims to inspire prospective students and spark excitement about the opportunity to attend Arizona State University.
VIEW XD PROTOTYPE
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
Previous viewbooks existed solely as printed materials—magazines, brochures, and envelopes. The goal of the print version was to send a special packet to high-achieving rising seniors, fostering a connection with ASU and providing them with the resources needed to stay on track from junior to senior year, ensuring they’re prepared to apply when the application opens
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!
Digital Viewbook
OVERVIEW
The Digital Viewbook is ASU’s first interactive, personalized online experience designed for today’s internet-savvy students. Scheduled to launch in September 2024, it aims to inspire prospective students and spark excitement about the opportunity to attend Arizona State University.
VIEW XD PROTOTYPE
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
Previous viewbooks existed solely as printed materials—magazines, brochures, and envelopes. The goal of the print version was to send a special packet to high-achieving rising seniors, fostering a connection with ASU and providing them with the resources needed to stay on track from junior to senior year, ensuring they’re prepared to apply when the application opens
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!