The Digital Viewbook is a new interactive, digital personalized experience for our young internet savvy users. This is the first Digital Viewbook of Arizona State University which is set to launch in September 2024. One of the goals of the Digital Viewbook is to inspire prospective students and make them feel excited about the possibility of coming to ASU.
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
The previous viewbooks were only print pieces such as magazines, brochures, and envelopes. The purpose of the print version of the viewbook is to send a special packet to the high ability rising seniors to build affinity for ASU, give them the resources to stay on track through their junior to senior year so they are prepared to apply when the application opens.
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!
Digital Viewbook
OVERVIEW
The Digital Viewbook is a new interactive, digital personalized experience for our young internet savvy users. This is the first Digital Viewbook of Arizona State University which is set to launch in September 2024. One of the goals of the Digital Viewbook is to inspire prospective students and make them feel excited about the possibility of coming to ASU.
VIEW XD PROTOTYPE
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
The previous viewbooks were only print pieces such as magazines, brochures, and envelopes. The purpose of the print version of the viewbook is to send a special packet to the high ability rising seniors to build affinity for ASU, give them the resources to stay on track through their junior to senior year so they are prepared to apply when the application opens.
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!
Digital Viewbook
OVERVIEW
The Digital Viewbook is a new interactive, digital personalized experience for our young internet savvy users. This is the first Digital Viewbook of Arizona State University which is set to launch in September 2024. One of the goals of the Digital Viewbook is to inspire prospective students and make them feel excited about the possibility of coming to ASU.
VIEW XD PROTOTYPE
YEAR
2024
ROLE
Lead UX Designer
UX Researcher
SERVICES
UX/UI Design
About the project
Old: Print Viewbook
The previous viewbooks were only print pieces such as magazines, brochures, and envelopes. The purpose of the print version of the viewbook is to send a special packet to the high ability rising seniors to build affinity for ASU, give them the resources to stay on track through their junior to senior year so they are prepared to apply when the application opens.
VIEW LIVE SITE
New: Digital Viewbook
Personalized
We can adjust content based on user data and give students a more personalized viewbook experience that includes customized content based on their interests and needs. Ex. cost information based on their region - ex. WUE, AZ
Measurable
Pair data collected from viewbook engagement with our enrollment metrics. Provides and tracks analytics that lead to deeper user insight.
Sustainable and cost saving
Show environmentally-friendly students that your institution is serious about sustainability. Cast a wider net without the expense associated with the traditional printed viewbook.
UX Research
Who have we heard from?
165 Participated through an anonymous link or QR code distributed at the visit space, through social media, or in D2D
1036 Participated through personal URLs distributed by email to students enrolled this fall
66% to 33% Approximate split between AZ residents and OOS
30% to 70% Approximate split between first gen and multi gen
Findings
59.4% Report our viewbook helped with evaluation of ASU
44.4% Report our viewbook helped students have conversations with others about ASU
48.2% Report our viewbook stood out compared to others received
Smooth Scroll
This will hide itself!
This will hide itself!